Want to effect change within your association? Seek buy-in, you’ll need it!
The membership of some associations isn’t always quick to embrace change, and in my experience, attorneys especially tend to move pretty slow when it comes to embracing the inevitable. For example, when I started practicing law, firms were using only Corel WordPerfect (I’m probably giving away my age); it wasn’t until several years later, after I entered the field of association publishing, that I began noticing more attorneys switching to Microsoft Word. At my association, h