Tatia Gordon-TroyNov 6, 20202 minUnderstanding Web SpeakFor those of you who are developing a website or revamping one, there are some terms you might not be familiar with but are vital to your...
Tatia Gordon-TroyOct 23, 20203 minRemove Yourself from the Center of Your Law Firm: Think Like a CEOYou’re a solo practitioner and you run a lean practice. You rarely, if ever, seek help from others. In fact, you seem to prefer doing...
Tatia Gordon-TroyOct 9, 20203 minIt’s All About the Benjamins: Ways to Earn Your Client’s FeeRecent reports show that lawyers spend only 2.3 hours in an eight-hour work day on billable tasks. Some lawyers even say they spend less....
Tatia Gordon-TroySep 25, 20203 minBlogging for Lawyers: Not for the Faint of HeartDid you know that most people Google a legal issue before calling an attorney? That’s because people want to educate themselves first....
Tatia Gordon-TroySep 12, 20203 minStop Practicing ‘Door’ Law: Define Your Ideal Client, Define Your PracticeYou experience it every day, but you just can’t find the words to describe it. It’s the thing that’s been keeping your law practice...
Tatia Gordon-TroyAug 28, 20203 minGetting Published: Writing to Position Yourself as an ExpertWe all know that attorneys are taught to think, speak, and write logically and analytically. But as an attorney, what if you could use...
Tatia Gordon-TroyAug 14, 20203 minMaximizing Your Social Media PresenceSocial media marketing demands more than just the occasional post or advertisement; in fact, it’s become so complicated it could be...
Tatia Gordon-TroyJul 31, 20203 minNo Room for Negotiation: The Rigid Realm of PublishingAttorneys have been known to write more than the occasional appellate brief. Many are accomplished authors with several fiction books to...
Tatia Gordon-TroyJul 24, 20202 minIs Your Law Practice a Business or Just a Side Hustle? As part of my business, I attend numerous attorney networking events, and I am astonished as to the number of solos I meet who do not...
Tatia Gordon-TroyJul 18, 20203 minPublishing in Periodicals? Follow These StepsGetting published is a rewarding way to educate your readers, establish yourself as a thought leader, and gain free promotion. Submitting...
Tatia Gordon-TroyJul 12, 20206 minContent, Consistency, Engagement: The Makings of a Solid Social Media StrategySocial media platforms have changed the way people choose lawyers. Gone are the days when someone in search of a lawyer reached for the...
Tatia Gordon-TroyDec 27, 20192 minIs Your Online Face Bringing in Clients or Sending Them Away? Today, your website is your “online face.” It is your firm’s introduction to the world.
Tatia L. Gordon-Troy, Esq.Feb 10, 20194 minSelf-Publishing by the Numbers: ISBNs, LCCNs, PCNs, Oh My!Among the legal notices, marketing spiel, and publisher contact information typically found on a book’s copyright page, you will also...
Tatia L. Gordon-Troy, Esq.Jul 3, 20173 minHow Many ‘Selves’ Does It Take to ‘Self’-Publish?Self-publishing isn’t “self” publishing. It’s a misnomer, really. The word “self” in self-publishing gives the impression that an author...
Tatia L. Gordon-Troy, Esq.Jun 16, 20172 minDo You Have a Book in You?Today, a book is whatever you make it. Do you have 50 pages of expert advice you’d like to share with your audience? Guess what? That’s a bo
Tatia L. Gordon-Troy, Esq.Jan 30, 20173 minPreparing for your first photo shoot? Ten tips for making it a successVisit any number of law firm websites and you’ll find professional head shots of the partners, associates, and even the administrative...
Tatia L. Gordon-Troy, Esq.Nov 15, 20164 minLawyers: Boost Your Online PresenceIf you’re not one of these lawyers who has seized the day by offering education and information via the web, you’re way behind. Now’s the ti
Tatia L. Gordon-Troy, Esq.Sep 19, 20164 minRaise Your Personal Bar: Write a BookToday’s self-publishing industry is a force to be reckoned with. In a recent report issued by Bowker, the U.S. ISBN agency, ISBN...
Tatia L. Gordon-Troy, Esq.Sep 7, 20164 minFive Things Attorneys Should Know About Traditional Publishing vs. Self-PublishingAttorneys have been known to write more than just the occasional appellate brief. Many are accomplished authors with several books to...
Tatia L. Gordon-Troy, Esq.Aug 3, 20165 minHelp, my job is making me sick! Four simple ways to beat stress before it impacts your lifeNot feeling well? That sick feeling in the pit of your stomach could be caused by the flu or it could be caused by your job. Sounds a...